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• 03:41, 8 December 2025 MiaLowrie9 talk contribs created page Dirty Facts About Copywriting Unmasked (Created page with "<br><br><br>Use short paragraphs, whitespace, subheadings, and bullet points to make your copy easy to scan. Copy should engage readers conversationally instead of lecturing them. Using "you" instead of third-person makes the copy more relatable.<br>The PAS Formula<br>In addition to subheadings and bullet points, you can also use other design elements to enhance readability. The first step in the Before-After-Bridge formula is to describe the customer's current situation...")