Just How To Care For Streetwear.
Layering made easy with our collection of graphic and solid colour tees. Jeans are probably one of the most important pieces you'll have in your rotation. Straight leg, relaxed, wide and skater fits remain essential – different washes, cargo pockets and embroidered details elevate them to the next level. Discover the roar of the urban jungle with our animal print edit.
These days, Stüssy is still a driving force for streetwear brands, providing forward-thinking designs while always remaining true to its Californian roots. Granted, it may not have the same clout as some of its hyped-up descendants, but it has stayed respected and steadfast for almost 40 years. A fair share of its success is down to the masterful work of footwear designer Tinker Hatfield, who created some of the brand’s most iconic silhouettes, including the Air Max 1, MAG, and countless Air Jordans. There’s also a smart approach to special partnerships to be thanked, with a long list of hyped collabs that have helped the brand establish itself as one of the leading names in this notoriously picky scene. If you’re looking to have a little bit of fun in your wardrobe, I would definitely recommend Percival as one of the top streetwear brands. His namesake streetwear brand has grown into one of the most influential forces in contemporary fashion while retaining a cult-like status.
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The brand is the brainchild of Virgil Abloh, a designer with a taste for tongue-in-cheek branding who cut his teeth at Fendi while interning alongside Kanye West. After becoming the creative director of Louis Vuitton, he became easily one of the most influential figures in fashion. Abloh’s own brand Off-White has made it into one of the hottest labels on the face of the earth. Think bold prints, ironic labels and high-profile collaborations aplenty. The perfect street style sneakers to match any fit – unique colours and chunky styles to stand out from the crowd.
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Take your look to the next level with our range of fresh streetwear accessories including crossbody bags, caps, ski masks, backpacks, necklaces, belts, socks and more. Like Adidas and Nike, New Balance is a company with a household name and worldwide familiarity that has exploded recently. Thanks to the recent trend of wearing chunky sneakers (aka the shoes your dad wore on your childhood Disney vacations) unironically, New Balance has enjoyed its days in the sun. It’s especially great to see such quality workwear pieces be truly gender-neutral, made for anyone and everyone.
Keith Hufnagel, the founder and namesake of the brand, buy xanax without prescrition launched the first HUF store in San Francisco in 2002, and he carried brands like Supreme and work from Aaron Rose and Haroshi. In the early days, the Patta logo was printed onto a small batch of tees for family and friends, but as demand grew, this soon evolved into a fully-fledged in-house streetwear brand. The focus is on big logos, loose cuts, and vibrant colors, with seasonal collections routinely flying off shelves in no time at all. Go to New Balance for the sportier side of streetwear brands, including monochromatic tracksuits, chunky retro trainers, and logo-blasted athleisure.
Secondly, it’s a standalone label, specializing in logo-heavy, urban garments and limited-run collaborations, often with pretty surprising brands. New York’s Supreme is one of the OG popular streetwear brands and one that revolutionized the scene by throwing the traditional supply and demand model out of the window. It’s a move that has seen the skate brand ascend to become one of the most revered names in fashion today, with collaborations with the likes of Rolex and Louis Vuitton. Look to denim, joggers, chunky sneakers, bucket hats, oversized jackets and sweaters, graphic tees, and anything else comfortable and fashionable to be incorporated into your streetwear wardrobe. Adidas may not be what first comes to mind when you think of streetwear brands.
Shoes are still an important part of an overall look, seriously don’t overlook that step. While brands like Nike and Adidas certainly still push the game, sometimes it pays to bring a new player to the streets. There is a certain thrill watching people eye your accessories as you walk around, knowing they haven’t seen that brand before – after all a lot of streetwear is daring to be different. Listen, streetwear does not always have to be the strangest thing you’ve ever seen, a lot of the time it’s about knowing how to use your wardrobe staples creatively. Percival is at the top of our list for that reason, they create silhouettes that will be familiar to you but produce and collaborate on staple pieces that are anything but basic.
Obey’s founding story starts at Rhode Island School of Design when student Shepard Fairey designed a weird sticker that launched a street art campaign in 1989. Influenced by punk rock, skateboarding, and even politics, Obey is now a worldwide symbol of rebellion. The Yeezy Boost range, designed in conjunction with Ye, produced some of the most talked-about and sought-after shoes in recent history. And now, with the 1990s footwear trend in full swing, Three Stripes’ place within the scene is only becoming better established.
